Although RUDSAK had strong brand equity and a loyal customer base, they were hitting a ceiling. Their tech stack was fragmented, ad campaigns were underperforming, and their content systems lacked cohesion. Efforts were being duplicated, messaging wasn’t aligned across channels, and there was no real infrastructure for scale. The result was inflated acquisition costs, inefficient media spend, and stagnating revenue despite increasing demand.
We began with a full-funnel audit, mapping every digital touchpoint to uncover where value was leaking and where untapped opportunity existed. From there, we restructured RUDSAK’s ad campaigns across Meta, Google, and TikTok, introducing segmented creative flows tailored to cold, warm, and hot audiences. We built a performance-driven email and SMS engine in Klaviyo, complete with automated flows and personalized broadcasts that aligned with user behavior. To maintain scale without sacrificing brand tone, we leveraged AI-assisted tools to produce conversion-optimized content that remained true to RUDSAK’s premium voice. Using heatmaps and session recordings, we diagnosed key friction points in the user experience and implemented CRO enhancements based on real behavior. All of these systems were unified under a connected strategy designed for speed, clarity, and measurable impact.
Within just 90 days, the results were undeniable. RUDSAK’s conversion rate jumped from 1.9% to 3.7%, and ROAS more than doubled from 2.1x to 4.5x. Customer acquisition costs dropped by 47%, and revenue from email and SMS channels surged by 182%. Most impressively, monthly revenue climbed from $92,000 to $346,000—proof that a focused, data-driven approach can unlock extraordinary growth.
RUDSAK now stands as a benchmark for how a well-known brand can transition from legacy tactics to lean, scalable growth infrastructure. With systems working in sync and every channel performing with purpose, they’ve positioned themselves for sustainable performance, not just seasonal spikes.
This project reinforced our belief that growth doesn’t come from doing more, it comes from doing less, but smarter. By consolidating tools, aligning teams, and putting the customer journey at the center, we helped RUDSAK scale revenue while reducing waste. For every client moving forward, we carry this insight: strategy without execution is guesswork. Execution without alignment is chaos. Growth demands both, and we bring it every time.
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